Focus: Fundraising - Celebrity watch

Indira Das-gupta, indira.das-gupta@haynet.com

Laura Michelle Kelly

Supports: The RSPCA

Laura Michelle Kelly, who is starring in Mary Poppins the Musical, has designed an exclusive T-shirt to raise money for the RSPCA.

A number of other celebrities, including Caprice, Melanie C and Natasha Bedingfield, have also all come up with their own designs for the charity to coincide with the launch of the new RSPCA Alternative Awards.

The T-shirts are available at www.moreTvicar.com and are priced at £20, with £10 from the sale of each going to the RSPCA.

The RSPCA's Alternative Awards will be held at the Natural History Museum on 12 October. The awards will acknowledge companies that take an ethical stance on animal welfare and enable consumers to identify cruelty-free products.

- Sting and his wife Trudie Styler welcomed a host of celebrities to the Respoke Bespoke fashion party last month to help raise awareness of the destruction of the Congo rainforests for the Rainforest Foundation.

Creations by Alice Temperley, Anya Hindmarch and Gharani Strok were auctioned to raise money for the charity.

- Actress Penelope Keith has become chair of the fundraising committee set up by Kent Air Ambulance to raise funds for a new air ambulance service in Surrey. Keith, who is well known for her roles in TV series The Good Life and To the Manor Born, will use her contacts as a celebrity and former High Sheriff of Surrey to raise the £250,000 that Kent Air Ambulance needs to operate a helicopter in the area. The committee will run until this target is reached, after which Keith will decide whether or not she wants to stay involved with the charity.

Feeder (above) have recorded a version of REM's Everybody Hurts for War Child. The charity used it as a soundtrack to a documentary called Your War Is Not With Me, about the concerns of children in Iraq, Afghanistan and Bosnia. The track can be downloaded at www.warchildmusic.com.

Neil Bentley, Capital FM DJ, helped launch the new partnership between Capital FM's Help a London Child and The Connection at St Martin's, a day centre for young homeless people. HALC has donated £50,000 towards The Connection.

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