Focus: Fundraising - How we got the grant - ChildLine


Why did you apply to this fund? We knew from our research that the Hilton in the Community Foundation is committed to supporting charities that work with children and young people. We applied to be the beneficiary charity of the Hilton in the Community Foundation's 'Small Change, Big Difference' Campaign in November and December 2005. This is an optional £1-on-the-bill scheme in Hilton hotels. We wanted it to fund elements of the ChildLine in Partnership with Schools programme. This programme is intended to help schools develop solutions to problems such as bullying, give pupils the skills they need to help each other and create a culture of respect in schools.

What did the application process involve? We submitted a formal written application. A key criterion in the foundation's final decision was that the funds should be used to set up projects that have tangible effects on children's lives. This gave us an opportunity to highlight the wide variety of ways Chips helps children to help each other.

Is part of the money for infrastructure or training? Neither. We identified a range of activities that the foundation could fund.

Did you apply to any other funders? No. For this particular project Hilton quickly came through with a positive response.


The services ChildLine provides to children in need fit neatly with the concerns of the foundation.

Because this campaign involved raising money from guests, we were mindful of selecting a cause that had a solid reputation. ChildLine staff were proactive and helpful in supporting the campaign from the word go. With a high take-up by Hilton's generous guests, we were pleased with the results of this campaign and hope to repeat the initiative in 2006.

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