Focus: Fundraising - What's new - Your weekly round-up of the latest fundraising campaigns

The British Heart Foundation this week launched its largest fundraising campaign, with a target of £1.3m.

Help a Heart Week runs from 3 to 11 June and is supported by fundraising events that include BHF shops, corporate partnerships, website activity, advertising, community fundraising and a nationwide direct mail campaign to 300,000 warm and cold donors. Key fundraising activities include the BHF lifecycle event, which encourages the public to take part in sponsored cycling events. Volunteers will also run house-to-house collections. The charity is also selling heart ribbons at its shops, including a special tartan ribbon in Scotland and a new limited-edition semi-precious stone ribbon.

The National Library for the Blind is encouraging fitness fans to raise funds by taking part in a series of cycling events across the UK throughout the summer. Entrants are asked to raise a minimum of £2,000 each to help pay for books for blind children and adults. Sponsored events include a 46-mile Manchester to Liverpool ride and a London to Paris ride.

The charity's library is the second-largest Braille library in the world and sends more than 1,000 books each day to blind people the world over, without charge.

Crisis is holding its 14th Square Mile Run in the City of London on 8 June, with a fundraising target of £150,000. This year, the event has a new venue - 2,000 runners will start from Paternoster Square outside St Paul's Cathedral at 7pm to cover the 3.5-mile route. Runners are charged an entry fee of £12-£15 and are encouraged to raise additional funds for the charity through sponsorship. Runners are also offered the opportunity to win incentive prizes, including a weekend break to New York, personal trainer sessions and theatre trips. Last year's Square Mile Run raised £120,000.

Breakthrough Breast Cancer is raising funds by auctioning the high-heeled stiletto shoes that appear on the cover of Jane Moore's novel The Second Wives Club. The shoes, which were donated to the charity by Moore, are by shoe designer Gina and are made of red shiny snakeskin-effect leather.

The cover is appearing on posters advertising the novel on London Underground stations. The winner will receive a letter of authenticity from Moore, plus a signed copy of the book. All proceeds from the auction, which is taking place on eBay for Charity, will go to Breakthrough.

PDSA has teamed up with magazine The Dog Collection to produce a one-off special edition. The magazine, which went on sale in newsagents last week and is published by Eaglemoss Publishing Group, includes a readers' gift of two collectable cross-breed toy puppies. It also includes articles on the work of the charity and a feature on unusual and interesting cases from the charity's animal hospitals. A donation of 10p from the cover price of £7.99 will go to the charity, which pays for veterinary care for sick and injured pets of those on low incomes.

helen.barrett@haynet.com.

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