Pensions, holidays and job flexibility climb up the jobseekers' agenda.
Major donor fundraisers received an average salary increase of 10 per cent last year, according to a survey of fundraising vacancies at 150 charities.
The average salary offered for the position of major donor fundraising manager rose from £30,000 to £33,000. Vacancies for the role increased for the second consecutive year as the demand for fundraisers exceeded supply.
The starting salary for a community and regional fundraising manager rose by more than 10 per cent, from £29,500 last year to £32,500.
The research by charity recruitment consultancy the Kage Partnership was based on advertised salaries for jobs in the London area.
The average starting salary for a director of fundraising or marketing rose by just over 1 per cent, from £40,500 to £41,000. This compares with an average salary for marketing directors of £90,000, according to another survey, by Michael Page Marketing. The average salary for a junior fundraising assistant is £19,000, up £500 from last year.
Amongst the general trends the Kage Partnership noted was an increasing awareness of overall benefits packages, with particular emphasis on pensions and leave. "It is definitely something that is more ingrained in the consciousness of potential employees, thanks to the Government's media awareness campaign," says Liz Grimes, a partner at Kage.
The past three years have seen a steady increase in requests by job seekers for flexible working. "Candidates are asking for flexible working so they can achieve a work-life balance," says Grimes. "Charities need to be aware that people compare the packages on offer."
- The Cranfield Trust supplied our case study last week, not the Cranfield Institute.