Former Dialogue Direct managers form Real Fundraising

New company offers the same services from the same address

Eight former members of defunct fundraising agency Dialogue Direct's management team have set up a new company offering the same services from its old address.

Real Fundraising has 27 full-time fundraisers, all of whom were previously employed by Dialogue Direct, which went into voluntary administration last month. It had been late in making payments to HM Revenue and Customs and a new payment plan could not be agreed.

After Dialogue Direct was put into administration, Fundraising Unity, a shell company established earlier this year by parent company Dialog Group International, was given to Dialogue's management team.

Real Fundraising was formed by changing the name of Fundraising Unity and using start-up investment provided by former Dialogue director Andreas Leitner's own private company. Six members of the board own shares in the new entity.

Robert Buchhaus, group marketing director at Dialog Group International, said Real Fundraising was not simply the return of Dialogue Direct and was not a Dialog Group company.

"Real Fundraising was formed by people who worked in the management of Dialogue Direct – I'm proud that this was their reaction to the unfortunate situation after it was forced to close down," he said.

James Davis, head of Real Fundraising, said the new company had "no skeletons in its closet", adding that the organisation had so far received "very positive feedback" from charities and fundraisers.

"We were a profitable management team who, through no fault of our own and because of a previous legacy, were forced into liquidation," he said.

Simon Rydings, a former managing director of Face-to-Face Fundraising, a Dialog Group company that was integrated into Dialogue Direct earlier this year, and now business development director at fundraising agency GoGen , said he was concerned.

"At the very least, charities should have the right to know of the link, so they know who they're dealing with," he said.

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