Foundation changes name after rebrand of parent company

The abrdn Financial Fairness Trust has adopted its new title after the sale of the Standard Life brand it was named after

The Standard Life Foundation has changed its name to abrdn Financial Fairness Trust following a rebrand of its parent company. 

The move comes after Standard Life Aberdeen changed its name to abrdn plc following the sale of the Standard Life brand in April.

The foundation said it wanted its new name to better reflect its work. 

The trust, which works to tackle financial problems and improve living standards for people on low to middle incomes in the UK, was set up in 2007.

It became the Standard Life Foundation in 2017 upon receiving a donation of unclaimed assets from the demutualisation of its parent company.  

The trust said the new name “captures the organisation’s ambitions and aspirations, outlining its mission to improve financial fairness in the UK”. 

It said it would continue to fund research, campaigning and policy work aimed at making the UK financially fairer for people on low to middle incomes. 

It is expected to give out £3m in grants in 2022. 

Mubin Haq, chief executive of the charity, said the trust’s new name made its aims clear.

“Although there has been some progress in creating a more financially fair UK, too many are struggling to make ends meet and are unable to cope with financial shocks, as has been demonstrated during the pandemic,” he said. 

“We will continue to invest in work that contributes to a more financially fair society.”

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