Sexual health charity FPA has hit back at government criticism of its £10,000 poster and postcard campaign promoting the advance prescription of the morning-after pill.
The charity ran the campaign during this month's Contraceptive Awareness Week after conducting a survey that revealed 75 per cent of its helpline callers would like to get emergency pills in advance.
But the Department of Health, which funds FPA's helpline, said it did not recommend the routine prescription of emergency contraception in advance.
"It is already widely available, so women should easily be able to access this product," said a Department spokeswoman.
FPA spokeswoman Melissa Dear disagreed. "Some people live in rural areas or find clinics are closed at weekends."