Health charities are being invited to apply for free communications support through a scheme that has been launched by the membership body the Healthcare Communications Association.
The HCA launched a new website yesterday that will enable members to volunteer their services to health charities and the NHS.
Any not-for-profit organisation that is looking for volunteers will be able to use the site to request support from comms professionals from HCA members.
Commenting on the new service, Mike Dixon, chief executive of the HCA, said: “These are challenging times for everybody, but especially for the NHS and health charities.
“Never before have all our futures been so intrinsically linked. Healthcare communications professionals need to consider what we can do to help support these organisations.”
Dixon said the portal was a way of connecting the healthcare comms community to the charity sector, which could benefit from the skills on offer.
Organisations wishing to use the service must email the HCA at the address on the website after which they will be given a personal login to make a request for support.
And healthcare comms professionals who want to volunteer can register themselves on the website.
Aisling Burnand, chief executive of the Association of Medical Research Charities, said: “Covid-19 poses a real threat to the viability of our member charities, both now and in the future.
“Strategic communications are more important than ever to rally support for the sector and deliver a message of hope and action to the public at this challenging time.”
A version of this article first appeared on the website of sister title PR Week