Small and medium-sized charities will be able to analyse the potential success of their fundraising strategies during the recession with a free online 'health check', which is launched this week.
The Fundraising Health Check, developed by the Institute of Fundraising and Think Consulting Solutions, is an automated program that analyses income and expenditure data supplied by fundraisers and produces a printable report outlining weaknesses and recommendations for improvement.
It analyses two aspects of charity finances - net income and investment.
The net income assessment looks at 13 fundraising streams, such as regular and high-value donors, cash donations, events, and community and corporate fundraising. The program determines the most profitable income streams and donor groups and pinpoints problem areas.
The investment stream examines investment portfolio risks, taking into consideration how charities recruit donors. Users are provided with the information needed to answer both questionnaires and can complete the process anonymously. No information is saved on the system.
The health check will initially be available only to institute members through its website. It will be available to all from April at www.fundraisinghealthcheck.org.
Tony Elischer, managing director of Think Consulting Solutions, said it would help charities understand the impact the recession might have on them