Free Keating hit for PDSA adverts

Singer Ronan Keating has allowed veterinary charity PDSA to use one of his songs for free for its latest TV advertisement campaign.

Keating's hit You Say Nothing at All plays as the backing soundtrack to the advert, which will be aired in the central and southern regions of England.

The advert mixes happy scenes of pets and their owners with a busy PDSA waiting room, then explains the need to raise funds for sick and injured pets. The charity piloted an advert featuring different music in January.

PDSA director of marketing Jon Bodenham said: "Its memorable music and powerful words aptly describe the unquestioning relationship of loyalty, trust and love that exists between people and their pets. We are extremely grateful to Ronan Keating."

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