Britney Spears appears on the cover of a new glossy magazine backed by mental health charity Sane, which is being distributed exclusively to GP surgeries across Britain from this week.
There There is the initiative of Jonathan Richards, co- founder of OK! magazine and, among other roles, former editor of adult title Penthouse.
He also launched gay lifestyle magazine Attitude.
Sane's helpline is featured in the pages of There There, which uses celebrity features to highlight common mental health issues such as depression, anxiety and stress. It also offers practical advice to readers.
"For too long mental health issues have been in the realms of either touchy-feely, 'new age' manuals or medical textbooks. There There magazine skilfully bridges that gap," said Sane founder and chief executive Marjorie Wallace.
"It's the first magazine of its kind to bring mental health problems out from the back shelves into the GP's surgery, where people can flick through and find articles by expert writers which are relevant to them, their friends and family. It is a very unusual partnership."
The initial print-run of the quarterly is 80,000 for free distribution in GPs' surgeries. Sane is not paying for its sponsorship, but is providing advice on editorial copy.