Free PR guide for small charities

Abbey offers help on media relations

A free online guide to help small third sector organisations improve their public relations has been launched by financial services firm Abbey.

The bank says its Abbey PR Guide provides a practical introduction to media relations, including issues such as working with corporate PR teams and hosting journalists at events.

The idea, it says, is to help small charities publicise themselves and develop relationships with supporters and potential volunteers. The 17-page guide, developed by the Abbey Charitable Trust with the help of professional PR firms and charity communications officers, is divided into six sections, including how to work with corporate partners, what journalists want from media releases and press material and how to plan media activity.

Alan Eagle, manager of the Abbey Charitable Trust, said effective public relations campaigns were vital to making campaigns work.

"Good PR is just as essential for charities, voluntary and community groups as it is for commercial businesses," he said.

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