FRSB launches campaign to boost membership

Magazine and direct mail drive backed by £100,000 government grant

The Fundraising Standards Board is launching a recruitment campaign this week in an effort to boost its membership, which stands at 950 organisations.

The regulatory body is targeting organisations with incomes of more than £1m in a four-month drive that includes 2,000 mail shots and four high-profile magazine adverts. The Office of the Third Sector is backing the campaign with a £100,000 grant.

Other measures include a telemarketing campaign and an online application process on the FRSB's website, which has been redesigned to simplify joining.

Last year, the FRSB reduced recruitment targets for the self-regulatory body from 4,000-5,000 by 2010 to 2,000 by the same date. It also announced fee rises for larger charities. Andrew Nebel, a board member at the FRSB, said the campaign highlighted the benefits of membership. "By being the best they can be in their fundraising activity, organisations are giving people the confidence to give to them," he said.

Topics:
Fundraising

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