Funding story: Help with press coverage from the Lloyds TSB Foundation

Lloyds TSB's charitable arm offers grants for small voluntary organisations' projects and help with promoting them.

Securing press coverage might not be a priority for most small voluntary organisations with limited resources, but most would like to have it. That's where the Lloyds TSB Foundation for England and Wales can help. It's not the only funder to offer assistance with press work as part of its package of general support - Arts Council England, for example, has comprehensive guidelines on getting local coverage for any grants it makes. What distinguishes Lloyds TSB from many others, however, is that it genuinely doesn't seem too concerned about getting its own name recognised as part of the package it offers.

"We don't need to generate coverage for ourselves, but we can use our position to generate coverage for the charities we support," explains Sara Brown, media and PR manager for the foundation, who has been helping to promote small voluntary organisations' projects funded by the foundation since May.

"I pick a select number of charities in each funding round and do local media work for them on their current projects," she says.

"We say to charities: 'It's nice if you include our name, but you don't have to.' We're here to add value to the grant with a bit of extra professional guidance and help."

Chris Flood is a trustee of the West Midlands-based Sandwell Irish Community Association, which works to improve access to health information. He says: "Although Lloyds is the provider, it's the receiver of the funds that they've highlighted.

"Local coverage is imperative for us, so we can inform the local Irish community of our work. Normally we'd have done this for ourselves, but it wouldn't have been as professionally put together.

"The foundation's active support, such as press releases and keeping in touch with us, is fantastic - that's not the whole of the active support it provides, but it's a very important part of it."

Sue Smith, trust and corporates fundraising manager at Noah's Ark, which supports bereaved children in Worcestershire and Herefordshire, agrees. "As a small local organisation, I don't believe we have the clout to request feature coverage," she says. "When I applied for the grant, I wasn't aware that this additional coverage was even a possibility."

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