Fundraiser of the Week: Jill Taylor of Kidscape

The fundraising officer at the anti-bullying charity Kidscape talks to Third Sector about meeting beneficiaries and keeping fundraising simple

Jill Taylor
Jill Taylor

How long have you been in your role?

I have been with Kidscape for two and a half years.

What is the best thing about your role?

Kidscape works directly with the children and families affected by bullying. We're a small charity and even as a fundraiser I actually get to meet and talk with the people we are helping, which really keeps me focused. The effects of bullying can be devastating, but the work we do has amazing results. Knowing that every single penny I raise will help to change lives means it is really easy to come in to work every day.

What’s your favourite book and why?

Animal Farm by George Orwell. I was quite young when I first read this and didn’t understand the connection to the Russian revolution. I just thought it was a good story that was trying to say that we need to treat everyone the same. It was only when I started studying history in high school that I got the connection. I still took home the message to treat everyone equally though.

What’s the best piece of fundraising advice you’ve ever been given?

Keep it simple. There are hundreds of techniques that we all learn, but, when it comes down to it, the cause should speak for itself.

What qualities do you believe are important in a good fundraiser?

The obvious ones are being good with people, passion for the cause and patience and perseverance. But I think a good fundraiser is so much more than that – being self-aware, the ability to read people, having a great memory for names, faces and details, integrity and the ability to really listen and understand what your funder wants to support and why. A sense of humour helps too.

Tell us a joke

What do you call a dog that does magic tricks? A labracadabrador.

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