The organisation has also appointed 12 board members to develop best practice and make final adjudications on complaints from the public about fundraising. The appointments include representatives from the voluntary, consumer protection and charity law sectors, and five lay members.
The board declined to give details on how much the campaign will cost, but it is hoping to persuade fundraising organisations to opt in to the scheme, which will be launched to the public in the autumn.
Members will be required to commit themselves to the Donors' Charter, display the board's 'tick' logo on its fundraising material and comply with the Institute of Fundraising codes of fundraising practice, in a bid to drive up standards.
Colin Lloyd, chairman of the FSB, said: "We have had more than 100 applications to join the scheme and dozens more statements of intent.
"This is the first time that the sector has put the interest of the donor at the heart of its operations."
Joining Lloyd on the board will be Lindsay Boswell, chief executive of the Institute of Fundraising, and Mick Aldridge, chief executive of the PFRA.
Stephen Maxwell of the Scottish Council for Voluntary Organisations and Graham Benfield of Wales Council for Voluntary Action have also been appointed. Both will rotate their positions with representatives from the NCVO.
Peter Vicary-Smith, chief executive of the consumer watchdog Which?, will also sit on the board. The five lay members have expertise in marketing, finance, consumer protection and information technology.