Fundraisers will get 'a taste of their own medicine' at congress

Fundraisers will have the tables turned on them as they face a team of face-to-face fundraisers at the International Fundraising Congress in Amsterdam next week.

Hands up who wants to give: last year's International Fundraising Congress
Hands up who wants to give: last year's International Fundraising Congress

The fundraisers will ask delegates throughout the event to give £25 a month to the Fundraisers Fund.

The fund, established last month by IFC organisers Resource Alliance and ethical firm the Good Agency, will provide training bursaries for fundraisers in developing countries (17 September, page 7). It will be officially launched during the conference.

Simon Collings, chief executive of the Resource Alliance, said using face-to-face fundraisers was a good way to grab people's attention. "We are deliberately giving fundraisers a taste of their own medicine in a fun and engaging way," he said.

Collings said he hoped to recruit at least 100 donors at the event, but added that many of the delegates were used to face-to-face fundraising, so it could be tough going for recruiters.

"Professional fundraisers are among the most difficult groups of people to recruit because we are all so versed in the techniques," he said. "But I think most people will see that it's an amusing way for us to try to engage their interest in the fund."

Mick Aldridge, chief executive of the Public Fundraising Regulatory Association, said: "Various fundraising gurus will be there; they won't necessarily have come into contact with face-to-face before. It's cheeky but clever, and I hope it's a success."

FACT FILE

The Fundraisers Fund has received a £20,000 kick-start from friends of Gill Astarita, the pioneering fundraiser who died last month.

The money will be distributed to selected beneficiaries as Gill Astarita Memorial Bursaries, established by her husband Mark.

The Institute of Fundraising will rename its annual award for fundraising as the Gill Astarita Fundraiser of the Year Award.

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