A Brighton-based fundraising agency has announced plans to reduce the working hours of its entire staff without cutting their pay, a move it hopes will increase productivity and efficiency.
The On Agency said it planned to finish the working day at 4pm, an hour earlier than normal, reducing its working week from 35 hours to 30 without affecting employees’ salaries.
The agency, which employs 30 people, said it would also streamline the working day by having fewer meetings and inviting fewer people to the meetings that do take place.
The move was inspired by trials in Sweden, which found that reduced working hours over a two-year period led to a reduction in sick leave and a boost in productivity and staff morale, the agency said.
Christopher Nield, executive creative director at On Agency, said the organisation believed it would do its best work by making activities more focused, with fewer distractions and eliminating "pointless meetings".
Nield said: "On Agency’s approach has always been evidence-based, and the evidence from companies such as Toyota and Google shows that you can work fewer hours, be more productive and achieve greater job satisfaction.
"We’ve recommended that our charity partners test and test again, so let’s put our money where our mouth is and test this ourselves."
The trial begins this month and will run for three months.
The agency said in a statement that it would monitor the benefits and drawbacks of the new hours to evaluate the results and share them with the marketing and fundraising sectors.