Fundraising: Asylum group links fundraising to campaigning

Georgina Lock

Asylum Aid is combining its fundraising and campaigning strategies and relaunching them in conjunction with a research report.

The Gender Guidance Research Report, released today, questions the Government's commitment to making the asylum process fair for women.

In the run-up to the release of the report, the charity ran a number of inserts in national publications and smaller religious and political publications asking for regular gifts.

Those who sign up will be sent a follow-up mailing urging them to take a campaigning action, which will be tailored to the response of the Home Office to the charity's gender report.

A mail appeal to supporters will also be sent out, with calls to action hinging on the Government's response.

Elizabeth Lechlein, fundraiser at Asylum Aid, said: "In the past we have had significant success raising money for the kinds of difficult issues that fundraisers often shy away from, and want to build on this. The timing of the appeal means we can use our reasonably small-scale campaigning muscle to maximum effect."

The charity has an income of £750,000 a year. It hopes to maximise recruitment of supporters and raise about £12,000. Money raised will help the charity's work in protecting the most vulnerable and excluded people seeking refuge in the UK.

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