Fundraising: Broadsheets announce seasonal appeal causes

Charities working in mental health, the environment and international aid will be among the winners from this year's round of Christmas appeals by national broadsheet newspapers.

The British Red Cross is to benefit from The Times's Christmas appeal, the paper will announce this week.

The newspaper said that the two organisations had been involved in fundraising partnerships since the 19th century.

"The decision was the result of 18 months of relationship building on the editorial side, working closely with the paper on news stories," said Leigh Daynes, the charity's head of media and public affairs.

The Guardian has chosen Practical Action, which develops technology for countries in the developing world. The newspaper will provide coverage of the charity's work highlighting the impact of climate change on marginalised communities around the world.

Eight small UK mental health charities will also benefit from The Guardian's appeal. Last year, the paper's appeal for Medecins sans Frontieres secured £1.6m for the charity over five years.

The Daily Telegraph, which last year raised £825,000 from its readers for international medical charity Chain of Hope, Rwanda Aid and homelessness charity Emmaus, has selected three contrasting causes to benefit from its appeal, but said that all three share the common aim of "improving the lives of people they assist as practically and efficiently as possible".

They are: SSAFA Forces Help, the ex-servicemen and women's charity; the Microloan Foundation, a charity that encourages independence by providing microfinance loans to women, principally in Malawi; and Chailey Heritage School, a school for disabled children in Sussex. All three were chosen following a presentation process.

"This means we can expand into another sub-Saharan African country next year, effectively doubling our capacity," said Tom Hall, partnership manager at the Microloan Foundation. "Just raising our profile in a way that is sustainable is very important to us."

The charity's chief executive is currently in Malawi with Telegraph journalists.

"There is no precise amount of editorial coverage because it depends what the journalists come back with, but we are expecting a large article in a weekend supplement and some follow-up articles," said Hall.

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