Fundraising campaign on the cards to save the Cutty Sark

The Cutty Sark Trust is to launch a fundraising campaign to raise cash to salvage the ship after it was ravaged by fire in the early hours of yesterday morning. The campaign will supersede a £7m appeal to help preserve the ship, which was launched just a week ago.

The organisation has been campaigning for more than three years to raise £25m to preserve the ship. So far it has collected £18 million: the Heritage Lottery Fund guaranteed £13.6m and the trust has raised £6.75m raised itself.

Just last week a poster campaign fronted by presenter of Channel 4's 10 Years Younger Nicky Hambleton-Jones was launched to pull in the seven million pound shortfall.

“We will be launching a rejuvenated campaign,” said Stephen Archer, director of Cutty Sark Enterprises, which runs the ship on behalf of owner the Cutty Sark Trust. “What form that will take we aren’t too sure but I daresay it will be a fresh poster campaign.”

The organisation currently relies on individual donors and public donations through, using poster campaigns to drive donors online.

Archer said that this strategy will be under review this week but that TV will not be used in fresh appeals because of the cost. No extra staff will be hired for fundraising.

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