Supports: Make Poverty History.
Bawdy chat show host Graham Norton is among a number of celebrities backing Make Poverty History by donning a white armband, the symbol of the campaign.
The stand against world poverty is also supported by others, including The Office actor Martin Freeman, T4 presenter June Sarpong and pop combo McFly. This year is seen as crucial because the UK is hosting the G8 meeting, will have the presidency of the EU and is leading an International Commission for Africa.
The main aims of the campaign are to ensure justice in trade, drop developing world debt and improve international aid.
The year's initiatives will peak with a demonstration in Edinburgh on 2 July in advance of the G8 meeting.
Make Poverty History is a worldwide coalition of charities, from Comic Relief to the Leprosy Mission.