Fundraising: Celebrity watch

Atomic Kitten, Supports: World Vision

Atomic Kitten band members Jenny Frost and Liz McLarnon are urging young people to fast for 24 hours for World Vision.

The group released the single Cradle to raise money for the charity, coinciding with the annual 24-hour Famine Weekend that took place on 18-20 February.

Those who didn't take part are being encouraged to participate whenever they can. The single is a re-recorded version of a song from the group's album Right Now.

Both McLarnon and Frost are ambassadors for the charity. They went to Zambia with bandmate Nastasha Hamilton for a week at the end of last year to visit World Vision projects there.

Money from this year's appeal and the single will provide support for children who have been orphaned through HIV/Aids in countries such as Malawi and Ethiopia, as well as Zambia.

Victoria Beckham has posed naked for a glossy publication called Four Inches to raise money for the Elton John Aids Foundation. The book also features singer Christina Aguilera, model Kate Moss, socialite Paris Hilton, Sarah Ferguson and a number of other celebrities, all naked except for a pair of Jimmy Choo shoes. The idea came from Jimmy Choo president Tamara Mellon and refers to the height of the heels the stars are pictured wearing. The pictures will be unveiled in next month's edition of Tatler and the book will be published in May.

George Alagiah has been helping to raise awareness of the variety of Fairtrade products for Fairtrade Fortnight. The BBC newsreader, who is a patron of the Fairtrade Foundation, said: "After 15 years of describing the world's problems, it's great to get on the other side of the fence and help find solutions."

Alistair McGowan, the impressionist, is helping BT to support Red Nose Day 2005. Callers to BT's 118 500 directory enquiry service between 28 February and 13 March will be greeted by the voices of McGowan and comedian Lenny Henry. BT will donate 5p for each call to Comic Relief, up to £250,000.

Lorraine Kelly, the presenter, is calling on pre-schoolers to take part in Childline's annual pedal push. To take part, children need to raise sponsorship to pedal around a makeshift course at their nursery school or play group on their bikes or tricycles.

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