Fundraising: Me and my charity - Pam Goddard

Pam Goddard, 63, has helped raise £1m since she started volunteering for ChildLine 14 years ago. She turned a sponsored bike ride at a Reading nursery into a nationwide event in which 200,000 children are thought to have taken part.

Why did you choose ChildLine? I was struck by a TV programme called ChildWatch, presented by Esther Rantzen in 1986, which prompted 50,000 calls in 24 hours. I realised that so many children and older people had had such miserable childhoods and had never been able to talk about it.

So I started raising donations on behalf of ChildLine, and in 1991 I set up Friends of ChildLine in Berkshire, where I lived at the time.

How do you raise funds for them? I organise local fundraising events such as coffee mornings and pub quizzes. One day a nursery group in Reading asked us to come and receive £1,000. They raised the money by organising a sponsored bike ride around their gardens. I then had the idea of doing it on a larger scale.

Our first 'Pedal Push' run took place in Berkshire in 1995. We raised £45,000. The following year we invited schools and nurseries in 10 counties to participate. Pedal Push really is a simple formula, which is why I think it is so popular. Parents often come to watch their children, which makes it a really lovely family day. It's come such a long way since the days when we used to photocopy old materials for new groups that wanted to get involved. Pedal Push is now organised across the south east and raises about £130,000 each year.

How much time do you give to it per week? Two or three days a week. It may be a bit less now that I have moved to Norfolk because it is not as close to the London head office as Berkshire. It also depends on the time of the year. I am always quite busy preparing information packs ahead of Pedal Push.

Do you give money as well? No. I give my spare time and pay for the equipment I need to fundraise.

What are your other charities? I am treasurer of a community car scheme in Norfolk and raise money for my local church.

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