Fundraising: ChildLine selected for Blue Peter appeal

Georgina Lock

ChildLine, which has been facing a financial crisis and possible redundancies, has been made the official charity of Blue Peter's annual Treasure Trail Appeal.

Viewers will be urged to search out old or foreign coins and unwanted mobile phones to raise funds so the charity can answer more calls.

Each phone, recycled by ShP Solutions Ltd, will bring in £3 for the charity - the cost of a call to ChildLine - and a cupful of unwanted coins has an estimated worth of £24.

The appeal is calling on people to give enough "treasure" to fund at least 5,000 more calls for the charity, which would cost an estimated £15,000.

At the end of a difficult year for the charity, the appeal will give it a much-needed boost.

Apart from the money it will bring in, said ChildLine founder Esther Rantzen, the Blue Peter appeal would be a fantastic way to reach children in need of the services.

Richard Marson, editor of Blue Peter, said: "Our viewers always rise to the occasion when it comes to helping others, and we're hoping this will be no exception."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now