Fundraising: eBay cuts level of seller's donation

Helen Barrett

Online auction site eBay has announced changes to its charity fundraising scheme that will allow sellers to donate less money from each auction.

From 28 September, eBay for Charity, the site's fundraising area, will cut the minimum amount sellers must donate from the proceeds of a fundraising auction from £5 to £2.

"Lowering the minimum donation opens the programme to more sellers and more listings," said Lara Straus Nagoski, business director at MissionFish, which operates eBay for Charity. "Many charities have told us they would prefer a lower minimum donation if that leads to more frequent donations."

MissionFish will also introduce a four-tiered sliding fee scale so that the payment deducted will depend on the value of the donation. Donations of between £2 and £9.99 will be charged at 20 per cent, falling to 5 per cent for donations of more than £1,000.

eBay for Charity began in November 2005. More than 1,100 charities are registered with the programme.

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