The Fundraising Standards Board will have failed if fundraising rules don't change in the next five years, according to its chairman.
Colin Lloyd said he hoped the new regulatory scheme would allow the Institute of Fundraising's Codes of Fundraising Practice to react quickly to fundraising innovations, particularly those that employ new technology, as well as to complaints from members of the public.
"If the codes stay still, the board will have failed, in my view," said Lloyd. "I hope to push back our findings to the institute so that its codes are always relevant. I see the fundraising regulations very much as live documents."
Lloyd assured fundraising organisations that codes of practice that are currently works-in-progress, or future revisions to codes, will be created in consultation with the sector. "The codes that exist on the day they sign up to the scheme will be those that they sign up to," he said.
The institute is in the process of drawing up new rules for its code Ensuring Accountability and Transparency in Fundraising, which are expected to cover the clarity and prominence of small print on advertising that offers beneficiary gifts - such as livestock - to people in the developing world (Third Sector, 24 May).
The new rules will be published at the beginning of July for a 12-week consultation period.