Seafarers UK, the maritime charity, has teamed up with Gales Brewery for a beer-mat advertising campaign in a bid to encourage more people to participate in fundraising activities.
The beer-mat from the independent brewing company with pubs across the south highlights an exclusive Seafarers Ale and the charity's summer fundraising events. These include a lighthouse abseil with Royal Marines and a 250-mile bicycle ride from Falmouth to London.
Gales will donate 5p to the charity for every pint of Seafarers Ale sold. Seafarers also hopes the partnership will help reach people who may not have heard of the charity.
The beer-mats feature a number for people to text to receive more information as well as the website address.