Fundraising given 'scant' recognition

Fundraising is too often seen as a means to an end in carrying out charitable objectives and does not form part of charities' strategies, delegates at the International Fundraising Congress will hear this week.

Fiona Duncan, senior consultant at voluntary sector specialist Think Consulting Solutions, told Third Sector Online ahead of the event, which takes place in the Netherlands from 23 to 26 October: “Many fundraisers report that their charity's strategy outlines where the organisation intends to get to and by when and how the world will look when this is achieved. There is scant, if any, recognition of the role and importance of fundraising.

“For lots of charities, raising money is seen as an enabler rather than a strategic objective, leaving fundraisers feeling bolted on as an afterthought.”

Duncan said fundraisers should use all available techniques to ensure the heads of charities understood the importance of fundraising and that fundraisers understood their position within organisations.

“Fundraisers need to understand what leverage they have,” she said. “They are in the unique position of having a clear external view because they know what their funders and sponsors think of their charities.

“It’s a really important consideration when people are developing a strategy to know they know where they fit in.”

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