Fundraising: Monday hopes to cut threshold

The businessman who set up monday, the new online charity lottery, has said he hopes to increase the number of smaller charities that benefit in future.

The decision to exclude charities with incomes below £500,000 attracted criticism last week from the National Association of Councils for Voluntary Service (Third Sector, 26 April).

But Australian Craig Freeman, managing director of game organiser Chariot, said his company had initially wanted to favour smaller charities, but changed its plans partly because of advice from the voluntary sector.

"We wanted monday to be a fundraising tool for tiny charities without marketing resources - those that are treading water," he said.

"My preference was always to partner small and medium-sized charities, but the public needs to be able to see a charity they can recognise. We got big names in the hope that we could put smaller charity names next to them. We've done that, and we are aiming to expand that in the future."

Freeman said Chariot took advice on setting up the game from organisations such as the Charities Aid Foundation, the Lotteries Council, the Institute of Fundraising and GamCare.

Gambling rules say the minimum a charity can receive from ticket sales is 20 per cent. Because Chariot opted to give 30 per cent, a charity could, in theory, receive £600,000 from maximum tickets sales of £2m. Freeman said CAF advised him that smaller charities did not have the capacity to cope with such a sum.

CAF was unable to confirm this because the staff involved have since left the organisation.

Monday allows players to select one of five charity partners that will benefit from their £1 entry fee. The chosen charity receives 30p from every pound as unrestricted income. The lottery's 70 partner charities appear on a rolling basis.

Megan Pacey, director of policy at the Institute of Fundraising, said it wasn't surprising Chariot had put checks in place.

She added: "The beauty of monday for charities is that they receive unrestricted income."


- Monday benefits charities that have a minimum voluntary income of £500,000

- Its managing director, Craig Freeman, says this decision was made following advice from the voluntary sector

- Freeman hopes to reduce the limit in future

- Monday allows players to select one of five charity partners that will receive 30p from the £1 entry fee

- The lottery has 70 partner charities at present.

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