The London launch of a monthly gaming competition, the proceeds of which are donated to the charity of the winner's choice, has raised £200 for WWF.
The first Trueplayerz Tournament, organised by video-game fashion and events label Joystick Junkies, attracted dozens of participants despite very little promotion. More than 150 people paid £3 to compete or £5 to attend the after-match party last month.
Chris Birch, creative director of Joystick Junkies, had the idea for the tournament after he helped organise a big-screen video-game competition in Leicester Square to raise money for tsunami victims in January.
The inaugural tournament was kept low-key, but Birch expects that promotion of future events will make the contest increasingly popular. He hopes that it will soon raise thousands of pounds for charities each month. A nationwide tour is planned for October. Heats will be held in video-game stores across the UK.