Action Medical Research has appointed Lewis Coghlin, previously head of national fundraising at the British Red Cross, to be its director of fundraising, as the medical charity seeks to enhance its committed donor base.
Coghlin said: "The charity rebranded recently and there's a genuine spirit of innovation and enterprise in the team. Its events fundraising operation in particular is very cutting-edge for the voluntary sector, and it has very committed supporters, a lot of whom have personal links to the causes themselves."
He added: "The 'Touching Tiny Lives' campaign is a huge opportunity to increase our profile and attract corporate and major supporters."
Coghlin worked for five years at the British Red Cross in direct marketing and fundraising roles, and previously at Help the Aged and a direct marketing agency.
The charity has also appointed Helen Dunn to the new role of head of relationship fundraising. Dunn joins from Sunderland AFC Foundation, and will be responsible for attracting more high-value donors and recruiting a fundraising appeal board.
Action Medical Research funds research into serious diseases and conditions, including premature birth, cerebral palsy, epilepsy, osteoporosis, sickle cell anaemia and Parkinson's disease.