Dogs for the Disabled is renewing its corporate partnership with Pets At Home and launching a Christmas fundraising campaign.
The pet retailer will introduce the Christmas Hero toy, a puppy-sized version of the official Dogs for the Disabled mascot, into outlets across the country. Stores will be encouraging shoppers to buy the cuddly toy to raise funds for the charity's animal care and training projects across the country.
Around 50 per cent of sales from the toy will go directly to Dogs for the Disabled. This contribute to the target of £150,000 that Pets At Home aims to raise for the charity throughout 2003.
Other planned activities include local events such as sponsored walks and bungee jumps, and individual stores have been asked to come up with fundraising events to roll out throughout the year. Any money raised will go towards building a new kennel block at the charity's national training centre.
Last year, the retailer raised £124,000 for the charity.