FUNDRAISING NEWS: Animal sanctuary seeks to increase committed giving

Wood Green Animal Shelters, the Cambridge-based animal rescue rehoming centre, has launched its first committed-giver scheme in a bid to move away from reliance on legacies.

The charity, which has an annual turnover of £5 million, has developed a three-year strategy aiming to recruit 5,000 regular givers in the first year, with a financial target of £250,000.

The scheme will involve the charity's first use of direct mail, as well as adverts and inserts in national and local press and an online recruitment drive.

Wood Green has printed 500,000 leaflets requesting direct debit support, which will be mailed out and distributed at the charity's three centres near London.

"We have a big advantage in that we have so many visitors who have seen our work first-hand that we don't have to rely on cold mailings," said Tim Hold, marketing manager at Wood Green.

Mail packs will go to existing supporters, including legacy pledgers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Digital fundraising tips and tricks

Digital fundraising tips and tricks

Partner Content: Presented By Markel

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now