FUNDRAISING NEWS: Arthritis Research attempts to recoup millions in Gift Aid

Arthritis Research Campaign is launching a drive to release several million pounds of unclaimed Gift Aid and increase membership by 10 per cent each year until 2008 as part of a new donor management strategy.

"We need to increase our income to keep up with existing projects and market forces," said Elaine Ingram, marketing manager at Arthritis Research Campaign.

The strategy will include completely overhauling the charity's database in order to draw up accurate donor profiles. This will allow the arthritis charity to target particular donor groups, including those that have not approved Gift Aid collection, and better understand the types of people to approach cold.

"A lot of donors have not yet given approval for Gift Aid to be claimed," said Lee Weight, commercial director at Conduit, the agency appointed to handle the database. "This is worth a significant amount - into the millions - and is well worth claiming."

The charity has a history of successfully recruiting loyal givers, and Weight has suggested the possibility of a donor loyalty scheme to encourage higher donations year on year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now