Fundraising News: Auctioning4u hires a fundraiser

Indira Das-Gupta

Auctioning4u, the first Ebay drop-off store in the UK, has appointed a fundraising director to help charities use the website to raise money for their causes.

The shop, in Kensington Olympia, was created to enable customers to sell items on Ebay without the hassle of monitoring the auction process or dealing with payments and shipping. All sellers, including charity clients, need do is drop off items and the rest is handled for them.

The website has 114 million customers worldwide and Auctioning4u claims that virtually any item worth more than £10 can be auctioned. It is planning regular pick-ups and promises that charities will receive cheques within six weeks of deposit of the goods, minus one-third of the sale price, which goes to Auctioning4u.

A recent survey of 100 charities by Ebay found that most respondents perceived it as a valuable way to raise funds but found the auctioning process complicated.

Isabella Pawlowski, Auctioning4u's fundraising director, said: "Using Auctioning4u to manage the entire process helps charities focus on relationship building and front-end fundraising."

The survey found that although many smaller charities have embraced Ebay, only seven of the UK's top charities have done so.

The Big Issue Foundation will be using Ebay to raise funds through its What's your Big Issue? campaign. Celebrities such as author JK Rowling, actress Emma Thompson and TV presenter Dermot O'Leary have all signed and written their 'big issue' on specially designed T-shirts, which will be auctioned through the website.

Emma Thompson's big issue is the Aids/HIV pandemic, and JK Rowling is calling for an end to child poverty. Dermot O'Leary is concerned about over-fishing.

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