FUNDRAISING NEWS: Big Issue readers sought as donors

The Big Issue Foundation is launching a new campaign to convert readers of The Big Issue into regular givers.

The foundation used to concentrate on launching fundraising drives asking for one-off cash gifts. It now wants to build a supporter base of monthly donors to create more sustainable income.

"A lot of readers still don't know about the foundation and the work we do," said Sarah Miller, head of fundraising at the Big Issue Foundation.

The charity has appointed advertising agency TDA to develop a direct mail programme.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus