Breast Cancer Campaign is to expand its work with corporate partners and has hired a dedicated corporate fundraiser.
Louise Ajdukiewcz will work on strengthening the charity's relationship with existing corporate partners, which include wine-makers Hardy's and electrical retailer Dixons. She will also look to forge new relationships and attempt to attract a wider range of businesses.
Previously, Ajdukiewcz worked as corporate fundraising manager at ChildLine, and before that she worked at the NSPCC.
Pamela Goldberg, chief executive at Breast Cancer Campaign, which employs 15 people, said that there was a lot of room for expansion. "We're really pleased to have someone on board who has a wide range of experience working with the corporate world," she said.
"Breast Cancer Campaign has the potential to build links with many different sectors of the business world.
"As this year's breast cancer awareness month shows, there is a lot of commercial potential we can tap into," she said.
The charity also plans to expand its fundraising portfolio in 2003.