The Charities Aid Foundation hopes to encourage tax-efficient giving with a new campaign called Donor get Donor, which is designed to expand its successful 'charity account' service.
The service is a tax-free bank account through which donors can manage their charitable contributions. It already has 80,000 subscribers who donate £60m every year, raising a further £14m in reclaimed tax through the government's Gift Aid scheme.
The Donor get Donor campaign aims to expand the scheme by encouraging account-holders to sign up friends and family by offering to deposit £15 into the accounts of existing supporters and the new donors they recruit.
When donors pay money into the account, CAF reclaims tax at the basic 28 per cent rate from Inland Revenue under the Gift Aid system and deposits the extra money in the account. Donors then use the account to give to any registered charity by standing order, one-off payment or anonymously.
"One of our account-holders has already requested 100 forms to give to friends and colleagues," said John Thurley, head of charity account services at the Charities Aid Foundation.