Donors will soon be able to support a wide range of charities through one major web site. The online venture is the result of a partnership between the Charities Aid Foundation (CAF) and the AOL Time Warner Foundation.
The aim of the site will be to boost online donations in the UK by connecting the public with charities through a single destination on the web. Donors can search for and select a charity that they wish to support by entering an area that is of interest to them such as the environment, animal welfare or health, which can then be broken down by region.
Any registered charity can sign up and administer its own area on the site, providing donors with information such as forthcoming events, national or regional activities, details of beneficiaries, campaigns and appeals, volunteering and special projects, with the added benefit of a further channel from which to collect donations. The final web address is still under wraps, since the site is not due to go live until next month.
Sarah Hughes, CAF's head of new media, said: "This alliance heralds an exciting innovation in online giving, and through our combined knowledge and experience, we hope to enrich the whole giving process. The more charities we get involved the better."
The partnership was spurred on by CAF's development of All About Giving , the web site for tax-effective giving, and its knowledge of global philanthropy.
At the same time, AOL Time Warner was involved in setting up the global online giving portal Helping.org, which recently expanded to become NetworkforGood.org.
AOL UK's head of corporate responsibility Katrina Giles said: "This alliance will help to bring the UK public and registered charities together online.