Amid all the hype surrounding the World Cup in Japan, WSPA, the animal welfare organisation, is lobbying the Japanese government to close down the country's so called bear parks and needs to raise funds to support its campaign.
Around 65,000 of WSPA's active supporters in the UK are being sent a special World Cup-themed mailing as part of a two- phase mail programme asking them to "show the red card to Japan's parks of pain
and make a cash donation.
The first mailing contains a WSPA World Cup Special newsletter with the lead story focusing on Japanese Bear Parks. The strapline reads "The Beautiful Game Vs The Ugly Truth", which also doubles up as a campaign poster.
Each supporter has been sent two books of 12 raffle tickets at 50 pence each, which they can buy themselves or sell on to friends, with a £5,000 first prize in the "LiBEARty
red card raffle, plus 25 runner-up prizes of WSPA goods worth £25.
A second mailing is sent to those who made a donation, and contains two pre-addressed lobbying "red cards
to be sent to Japan.
Supporters can also make donations on the charity's web site www.wspa.org.uk as well as send an e-protest red card.
KNAS creative director Paul Kitcatt said: "We wanted to harness the universal appeal of football to persuade donors to take action.
The red card is such a powerful symbol that everyone, everywhere in the world will understand it."