The Terrence Higgins Trust is using press adverts to target African communities in the search for staff to meet the rising demand for its services from people of African origin.
The charity, which provides information and support services to people with HIV, is aware that black African people are disproportionately affected by HIV. Last year, more than half of those newly diagnosed with HIV were heterosexual and 80 per cent were of African origin. The charity expects the number to continue to rise.
"We know from the numbers of people we are seeing that this increase is going to put even more pressure on our services," said Andrew Ridley, executive director of operations at the trust. "We're looking for enthusiastic people who can help us to meet this future demand and ensure we're able to continue to respond to the needs of people with HIV."
The charity has nine vacancies in African services in its centres across England and Wales. Four positions are full time and five are part time.
The recruitment campaign, designed by People Media, features all nine vacancies in a single advert. Guardian Society printed the ad on 16 April and it also appeared in The Western Mail in Wales last week. The specialist HIV and sexual health magazine Positive Nation will print it in its May edition.
The ad is aimed at African people living in the UK, especially social care professionals, and all applicants must be of African origin. This specification is covered by section 5 2(d) of the Race Relations Act because of the nature of the roles. The ad also emphasises that applications from people living with HIV are particularly welcome.
The campaign stresses the fact that the Terrence Higgins Trust is the biggest single provider of information about HIV and emotional and peer support services to African people with the virus in the UK.
The ad highlights this with the line, "Last year we helped thousands of African people, and we could do even more with help from people like you".
The campaign has provoked substantial interest, with more than 250 replies in the first week.
Closing date for applications is 2 May. For more details, call 020 7313 2930.