Y Care International, the overseas development arm of the YMCA movement, has launched an appeal for victims of the recent earthquake in Northern Afghanistan where 2,000 people are feared dead and at least 20,000 people have been made homeless.
The aim of the appeal is to get the basics of everyday life such as tents, quilts, drinking water, food and cooking equipment to victims as quickly as possible.
Y Care International is working with Action by Churches Together and its partner organisations in Afghanistan to supply materials.
The appeal is for money, not blankets and clothes which are too costly to transport.
Donations can be made over the counter at most leading building societies and there is also a credit card hotline.
"We have built up a relationship with building societies over a number of years and they are happy to help,
said Y Care press officer Juliet England.
A quarter page ad was placed in The Daily Telegraph and Sunday Telegraph over the Easter weekend. An ad of half the size was placed in The Independent and Independent on Sunday on the same days.
"The Telegraph and Sunday Telegraph are by far the best performers with adverts for appeals,"said England.
Posters are also being placed in YMCAs and building societies. YMCAs are also being encouraged to hold fundraising events for the appeal.