Fpa is encouraging young people to simulate oral sex in its latest campaign on sexually transmitted infections (STIs). Timed to coincide with Sexual Health Week from 5-11 August, the initiative centres on 280,000 postcards each depicting either an attractive male or female torso accompanied by an invitation to place your lips on his or her crotch. Because the cards have been printed in heat sensitive ink, the words "Congratulations, you may have got a sexual infection
appear when lip contact is made. By luring people in before stinging a nasty surprise, the cards provide an interactive lesson in the dangers of falling for images that promise a good time without considering the sexual health risk.
Around 250,000 of the cards are being distributed in the September issue of FHM, Britain's most popular men's lifestyle magazine.
Fpa is also distributing 1,000 information packs to health professionals. Included are two leaflets on STIs, one on chlamydia and another offering general advice on sexual illnesses. Fpa's aim is to challenge any lingering perceptions of STIs, and in particular chlamydia, as something best forgotten by young men.
To round off the campaign, a one-minute film on the importance of condoms will be shown in 254 bars across the country.
Apart from encouraging young people to be responsible, the campaign has political goals with fpa calling on the Government to provide long-term assurances on funding GUM services.
Labour has pledged £47.5 million to cover the first two years of its 10-year sexual health strategy, but has yet to commit itself to funding beyond then.