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Genuine arming pins from lethal fragmentation mines are being used in MAG's campaign to gain corporate support for its work in clearing land mines and assisting affected communities.

The pins, recovered by MAG's mine-clearers in northern Iraq, are being hand-delivered to around 75 chief executives in the FTSE top 100 companies.

MAG aims to gain corporate sponsorship as well as raise awareness that, despite a world-wide ban, landmines continue to kill and maim innocent people.

The British charity has been organising the removal of mines around the world for more than 10 years and had much-publicised support from the Princess of Wales. MAG, which was made a co-laureate of the Nobel Peace Prize in 1997, has de-mining projects continuing all over the world in countries such as Afghanistan, Sri Lanka and Vietnam.

The pin is part of a pack delivered in a black envelope that carries the strap line, "Fighting the silent and hidden killers".

Within 24 hours of delivery of the pack, MAG calls the companies to request a meeting to discuss sponsorship. If the company agrees, MAG provides them with opportunities such as sponsoring de-mining teams, undergoing desert treks and sending staff on team-building de-miner experience days.

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