Breast Cancer Haven has hired its first marketing and media relations manager as it seeks to increase the number of its advice centres from two to four by the end of the decade.
Nina Esrock, a Canadian, will start her first charity role on 6 December after various marketing roles in the private sector. Her main task is to develop a long-term marketing strategy to double the charity's £1m income within three years.
The seven-year-old charity has two information and advice centres at the moment, which are situated in London and Hereford and provide therapy to 700 people each year.
Paul Arengo-Jones, the charity's chief executive, said two more centres - in the north of England and an undecided area - would also benefit fellow cancer charity Breast Cancer Care. "We provide complementary therapies to Breast Cancer Care, and we recommend people see them for information."
The charity was known as the Haven Trust until August when it was renamed to incorporate the words 'breast cancer'. It has appointed three new fundraising staff since September, including a major donor manager and a new foundations and trusts manager.