A local branch volunteer at animal charity Cats Protection has given branding new meaning by having the charity's logo tattooed on her bottom as part of a fundraising stunt.
Homing officer Val Wrigglesworth was one of three volunteers at the Cats Protection Grantham branch who took part in the sponsored "cattooing" this month.
Welfare officer Pam McCaffrey and branch co-ordinator Jayne Newman also opted for cat- related designs, a black cat staring up at the moon and a cat sitting atop a crescent moon respectively.
Newman said: "We've all had sore bottoms for some time since we had them done - sitting down was a challenge for a week or so, and remembering which cheek to perch on was a must unless you wanted to swear in front of company."
It is unclear how much the stunt has raised at the moment because sponsorship money is still being collected, but support has come from across the region after Newman was interviewed on a local radio station. The group also caught the imagination of local tattoo parlour Chris's Tattoo Studio, which provided its services on a 'buy one, get two free' basis.
The charity is delighted with the response to the event, but was not surprised by the commitment of its volunteers.
"They are quite a go-getting crew, and they always muck in and come up with interesting new fundraising ideas," said the spokeswoman.
"They really pushed the event in the local area, and the interview with Newman was played just about every hour on the radio."