Chain of Hope, the children's heart charity, is recruiting its first full-time fundraiser in an effort to open up new revenue streams.
"Although we've formed good relationships with individual donors and charitable trusts, we need to start raising our profile and building a base of regular supporters,
said Emma Scanlan, chief executive at Chain of Hope.
The fundraiser will work with Scanlan to raise £1 million in voluntary income by next summer. They will also focus on recruiting new public donors and implementing a cohesive legacy strategy. "Because of the nature of the work we do, legacy donations and child sponsorship programmes are areas we'd like to develop,
"Until now we've had to rely on the goodwill of volunteers and public response to coverage in the media, but hopefully we can start proactively exploring different ways to raise money to support our projects."
Chain of Hope also aims to boost its international fundraising, and is due to open a fundraising arm in Dubai by the end of the year.
The charity hopes to raise its profile and promote its volunteering opportunities through a series of campaigns.
"Hopefully, we'll be able to communicate that Chain of Hope is not simply a fundraising organisation,
she said. "We also rely on a chain of volunteers and host families to look after our children and help with our projects in London."