FUNDRAISING NEWS: Charities reap the rewards of sexy stories

Dominic Wood

Breast Cancer Campaign will profit from the nation's thirst for erotic literature when a collection of short stories called Sexy Shorts for Christmas goes on sale next week.

Accent Press has joined forces with the cancer charity for the first time as part of an initiative to create the Sexy Shorts collections, published twice yearly, each one raising money for a different cause.

The charity will receive £10,000 from a print run of 10,000, with £1 being donated from each £6.99 copy of the book.

One of the authors, Fiona Walker, said the collection promises "more tangled plots and luscious leg-overs than a Zanussi full of Christmas stockings".

It will be launched next Wednesday by actress Felicity Kendal at London's Groucho Club, to coincide with October's Breast Cancer Awareness month.

Authors include Katie Fforde and Liz Young.

The next book will be on sale in April, linked with Cancer Research UK's skin cancer awareness campaign.

The following one, on sale from Valentine's Day 2005, is expected to aid the British Heart Foundation.

"The idea is for the Sexy Shorts books to become a brand synonymous with helping charities," said Hazel Cushion, managing director of Accent Press.

"They are targeted at 25 to 45 year-old women in both content and cause, and the plots are a notch above the formulaic ones found in women's magazines."

Leaflets on breast examination, and examination reminder stickers for readers' diaries will appear inside the first books.

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