Jewish care charity Norwood is in negotiations to create the first ever half-marathon in London.
The charity, which supports disabled and disadvantaged children and their families, is in talks with the Royal Parks to arrange the fundraising event for spring 2005. The route is yet to be finalised, but could take runners through many of the eight parks, including Hyde Park and Kensington Gardens.
"There is no London half-marathon at the moment, and we feel that there is a real gap in the market," said William Jones, Norwood's head of marketing.
"We want to create a half-marathon or 15km race as a little brother to the London Marathon."
The race would form part of Norwood's extensive programme of annual sponsored sporting events, which currently includes challenges such as a Monopoly board bike ride and Golf Aid, a golfing challenge that asks participants to complete 90 holes over five courses in one day.
Each year, Norwood promotes its challenges by sending supporters a diary that lists the programme of events, and by running a dedicated challenges website.
This year 1,000 posters will also be displayed on London Underground trains for the first time.